LAKE TAHOE YOGA BLOG
  • Yoga Blog
  • Lake Tahoe Yoga
  • FAQ
    • What Makes LTY Unique
    • Rajahatha Yoga
    • Testimonials
  • Media/Press

Look Beyond Mindbody for a Yoga Class Near You

3/13/2018

0 Comments

 

Authentic Beginnings

Lake Tahoe Yoga began as an idea. For years I would joke about various locations being "a great place for a studio." I never thought I would actually become a studio owner. It wasn't until I was approached by some locals who were curious about my skills beyond counseling that I considered starting my own business. I began with just a few classes, some private sessions, and free classes. Once I began actively teaching, I realized how much I had to learn about business, people and community.
Picture

Giving too Much Away

I am enthusiastic about instructing, guiding, and helping others to discover their paths. The teacher in me is always proud to see my students demonstrate their understanding,  develop new skills and grow as individuals. While instructing others, I am always learning.   It wasn't until it was too late that I realized the very people that I had been supporting, guiding, and instructing were planning on attempting to become my competition.  Upon leaving Lake Tahoe Yoga  Studio they took more than the knowledge I had shared; they took practitioners, ideas and more.
Picture

Avoiding Competition

It is incredible to look back to 2008 and review how rapidly technology, advertising, marketing and business has changed. During this time there have been positive and negative shifts in every field. I have had to change everything about the way I market my business. What will never change is the roots of Lake Tahoe Yoga.

Many of the studios, gyms, etc. in town may be listed on Mindbody or some other app. They may have pretty photos with people posing on their instagram. Maybe they are offering classes at breweries, art studios, wineries, with goats and cats and dogs. They are viciously competing with one another. Lake Tahoe Yoga   continues to remain focused on our roots: the practice, the knowledge and sharing it with others.
Picture

Putting our Money where it Matters

Lake Tahoe Yoga wouldn't exist if it wasn't for our community. It was the locals that encouraged me to begin instructing and who continue to support the studio. I didn't practice at any other studio in Tahoe. I didn't train with a studio here. I didn't learn how to run a business by working for another studio. Everything at Lake Tahoe Yoga grew through active learning, community engagement & support, and the dedication I have to the practice, studio, and practitioners.

Our social media photos are of Tahoe and people just like you and me doing their best to access more than a pose. They are trying to access Yoga. They are living in this world, working beside you. They are breathing, moving and observing themselves and the world around them hoping to bring forth positive change.

​Every penny spent to advertise Lake Tahoe Yoga is purposeful and focused. From local memberships for TRYP, SLTWHS and Tahoe Chamber to social media the advertising is calculated to be the best way for us to reach the community and to give back.
Picture

Supporting Small, Local Yoga Studios & Businesses

Over the past 10 years I have learned much about Tahoe South, business, and people. I have grown as an instructor, business owner and individual. I have deepened my understanding of Yoga and what it means to truly practice. I know I am not perfect. I remind my students that not everyone lives life with an open mind and that most people are in service only to themselves. Taking this lesson to heart, I have chosen not to advertise on the popular apps so that I can donate a portion of Lake Tahoe Yoga's profits to local and international non-profits.

When traveling, I seek out the small, locally owned studios that are not listed on Mindbody and do not have fancy advertisements or websites. I have discovered wonderful studios, new instructors, friendships, connections and more. I have expanded this practice beyond Yoga studios and have begun seeking out small businesses, as well. It has opened many new doors.
Picture

Go Small, Support Locals

There is no guarantee that the studio you find listed on Mindbody is the best, nor is there a guarantee that the teacher instructing in the basement of her house is any good. You will never know if you don't try it out. How about giving that new teacher in the basement a try before heading to the studio paying to be noticed? Step into that funky little shop on the corner instead of going to the one with thousands of reviews. Ask a friend for a recommendation, ask a local where they go, step off of the beaten path and try something new. For it is only when we try that we know.
0 Comments

Be Vulnerable and Ask for Feedback

10/28/2017

0 Comments

 
On October 27th, my pitch for Lake Tahoe Yoga was shown on the Vistaprint Facebook page as part of a live feed during which they provided feedback to business owners.
As I watched the feed with one of my practitioners she commented; "Talk about being vulnerable."  I was more overcome with excitement to have Lake Tahoe Yoga reach thousands of people rather than concerned about the fact that I was putting myself out to be critiqued.

I have always seen LTY as a reflection of who I am and what I want for our community.  When the studio doesn't do well, I feel like I am failing.  When it succeeds, I am encouraged.  Regardless of success or failure, I will continue to strive for change and growth both for myself and LTY.

The feedback I received was valuable and will guide me as I move forward in promoting what we offer.  I should note that this is not the only feedback I have ever received and certainly not the only contest I have entered.  I belong to multiple business groups both locally and online and am often asking for guidance and honest feedback from others.  In fact, when we remodeled in 2015, the funding came partially from a contest that I won through a business group created by Quickbooks.

As a business owner, I know that the best guidance comes from those who are in the same boat; people who own or have owned businesses in a variety of locations and fields.  Their guidance helps me to learn lessons without going through the struggle and to take consideration of things that may have never occurred to me.

As a yoga practitioner and instructor, I know that there is much to be learned from teachers outside of my local area.  I strive to bring traditional, new, and unique practices and ideas to our studio and hope to spread them throughout the basin.  My husband often comments that Lake Tahoe Yoga is "where good ideas come from" and that we "populate Tahoe with high quality teachers."  I would never assume that I am the only one who is drawing from outside of the area, or that I am the best in Tahoe, but I hope that which I am teaching is having an influence on the yoga community in Tahoe.
0 Comments

Yoga is not a business

9/18/2013

0 Comments

 
Although Americans have made a business of teaching asana, we can never make yoga into a business.  To find bliss is an individual pursuit and, according to the Hatha Yoga Pradipika, ​requires a guru - someone who is Javanmukti.  Unfortunately, that means those of us worried about red lines, income, practitioner numbers and advertising, aren't there.  So, how do we, as yogis, as teachers, as business owners really follow and guide others on the path of yoga while still surviving the commercial world?  We must not lose sight of what this practice is all about.  It's not about getting more people in the door or becoming a "famous yogi."  It's about quality.  To teach is to guide, to give others the knowledge of ages, to help them to find their path.  It's about sharing all that you have learned and helping others to seek out more while you do the same.  It's about satya and ahimsa.  To be a yoga teacher, a studio owner, a guide for others, is to always keep the mind of the beginner and to follow your path to enlightenment not the one of fame and fortune.  Are you teaching?
0 Comments

    Jenay, E-RYT, Director

    Jenay, a 500 hour Experienced Registered Yoga Teacher, directs and teaches at Lake Tahoe Yoga Studio.

    Link Placement Subscriptions

    Archives

    February 2023
    December 2022
    June 2022
    December 2021
    July 2021
    April 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    May 2020
    April 2020
    March 2020
    February 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    January 2016
    May 2015
    January 2015
    September 2014
    June 2014
    May 2014
    April 2014
    December 2013
    September 2013
    June 2013
    April 2013
    March 2013
    January 2013
    November 2012
    October 2012
    September 2012
    August 2012
    June 2012
    March 2012
    January 2012
    December 2011
    November 2011
    July 2011
    May 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010

    Categories

    All
    2010
    8 Limbs
    Abhyasa
    Accessible Yoga
    Active Lifestyle
    Addiction
    Affordable Fitness
    Agni
    Ahimsa
    Airbnb
    Ancestry
    Ankylosing Spondylitis
    Anxiety
    Asana
    Asana Vs Yoga
    Asana Yoga
    Asking Questions
    Athleta
    Autumn
    Awareness
    Ayruveda
    Baby And Me Yoga
    Back Bending
    Balance
    Bandha
    Basics
    Battlefields
    Beach Yoga
    Beach Yoga Tahoe
    Beginner
    Best Beach Yoga
    Best Paddle Yoga
    Best Yoga Studio
    Best Yoga Tahoe
    Beyond Fitness
    Bhagavad Gita
    Birthday Yoga
    Body
    Body Work
    Book Yoga Classes
    Breath
    Budget
    Burnout
    Cakras
    Caldor Fire
    Caregivers
    Change
    Christmas
    Cleansing
    Clean Tahoe
    Cold
    Commercialization
    Communication
    Communing With The Divine
    Concentration
    Connecting With Our Community
    Connection
    Consistent Practice
    Corporate Yoga
    Cost Of Yoga
    Covid 19
    Covid-19
    Daily Routine
    Depression
    Dharana
    Dharma
    Dhyana
    Diet
    Discipline
    Discussion
    Divine Consciousness
    Divinity
    Dyhana
    Eco
    Effective Fitness
    Effort
    Ego
    Emotions
    Energy Body
    Energy Plexus
    Event Yoga
    Exercise
    Extension
    Finding A Yoga Teacher
    Fire
    Fire Evacuation
    First Yoga Studio
    Fitness
    Flexibility
    Flow
    Food
    Frustration
    Ftiness
    Getaway
    Google
    Granthi
    Growth
    Guided Focus
    Guru
    Happy Thoughts
    Hatha
    Hatha Vs Raja
    Headstand
    Healing
    Health
    Healthy Lifestyle
    Heartfelt Desire
    Heart Openers
    Holidays
    Hot Yoga
    Illness
    Indoor Yoga
    Inspiration
    Intention
    Iyengar
    Jivanmukti
    June
    Karma
    Kleshas
    Knowledge
    Kriya
    Kriya Yoga
    Lake Tahoe
    Lake Tahoe Yoga
    Letting Go
    Liberation
    Life
    Listening
    Looking Within
    Lose Weight
    Love
    Lululemon
    Managing Trauma
    Manomayakosha
    Mantra
    Materials
    Meditation
    Men
    Mental Health
    Mind
    Mindbody
    Mindfulness
    Mindful Walking
    Misperceptions
    Moksha
    Motto
    Music
    National Yoga Month
    New Years
    Non Attachment
    Non-Attachment
    On-Demand Yoga
    Paddle Yoga
    Paddle Yoga Tahoe
    Pain
    Pain Management
    Party Yoga
    Patanjali
    Peace
    Perspective
    Philosophy
    Physical Activity
    Plank
    Practice
    Prana
    Pranayama
    Pratyahara
    Prenatal Yoga
    Preservation
    Private Yoga Sessions
    Products
    Ptsd
    Purification
    Quieting The Mind
    Realignment Coaching
    Real Yoga
    Recovery
    Relaxation
    Release
    Religion
    Research
    Resolution
    Retreat
    Risk Taking
    Saccidananda
    Sadhana
    Sadhana Pada
    Safe Practices
    Samdhi
    Sankalpa
    Sanskrit
    Santosha
    Satsang
    Satya
    Self Care
    Self-care
    Self Love
    Self Study
    Senior Yoga
    Shatkarma
    Siddhis
    Silence
    Ski
    Sleep
    Slow Down
    Slow Travel
    Small Business
    Snow
    Snowboard
    Soul
    Sound
    Spiritual Path
    Stillness
    Stress
    Stress Reduction
    Stretching
    Styles Of Yoga
    Suffering
    Super Powers
    Sustainability
    Svadhyaya
    Tahoe South
    Tahoe Travel
    Tapas
    Teacher
    Tension
    Thanksgiving
    Things To Do In Tahoe In The Fall
    Tour
    Transition
    Trauma Recovery
    Trust
    Various Practices And Approaches.
    Viaragya
    Vibhutti Pada
    Vinyasa
    Virtual Yoga
    Visit Tahoe
    Wedding Yoga
    Weight Loss
    Wellbeing
    Wellness
    What Can Yoga Do For You?
    Winter
    Wisdom
    Withdrawing Inward
    Women
    Work
    Work-life
    Yoga
    Yoga America
    Yoga At Home
    Yoga At Work
    Yoga Benefits
    Yoga Brands
    Yoga Business
    Yoga Classes
    Yoga Community
    Yoga For Kids
    Yoga History
    Yoga Is Everywhere
    Yoga Lifestyle
    Yoga Practice
    Yoga Props
    Yoga Relaxation
    Yoga Science
    Yoga Sutra
    Yoga Sutra Book Ii
    Yoga Teacher
    Yoga Therapy
    Yoga Tools

    RSS Feed

© Lake Tahoe Yoga LTD 2020
Lake Tahoe Yoga Studio, School & Retreats
​
​Discover Your Self ™
Zephyr Cove, NV, 89448
​(775)580-7224


Design, Graphics and Photos by Jenay

Except as permitted by the copyright law applicable to you, you may not reproduce or communicate any of the content on this website, including files downloadable from this website, without the permission of the copyright owner.
The US Copyright Act allows certain uses of content from the internet without the copyright owner’s permission. This includes uses by educational institutions and by Commonwealth and State governments, provided fair compensation is paid. For more information, see https://www.copyright.gov/title17/title17.pdf.
The owners of copyright in the content on this website may receive compensation for the use of their content by educational institutions and governments, including from licensing schemes managed by Copyright Agency.
We may change these terms of use from time to time. Check before re-using any content from this website.
Lake Tahoe Yoga. Tahoe's premier Yoga studio offering classes, private sessions, paddle yoga. beach yoga, baby and me, prenatal, alignment, vinyasa, athletic, workout, fitness, stillwater, Mindbody, teacher training, Yoga alliance, yoga therapy, bachelorette party, yoga instruction, om, aum, classes, fitness, wellness, active, exercise, athlete, stretch, flexibility, balance, mindful, meditation, restoration, yin, nidra, relaxation, breathing, pranayama, yoga sutra, yamas, niyamas, satya, ahimsa, brahmacharya, ishvara pranidhana, avidya, asteya, tapas, svadhyaya, jnana, aparigraha, wellness, outdoor yoga, corporate yoga, mountain pose, downward dog, asana, practice, tantra, hatha, raja, rajahatha, workshop, yoga workshop, vacation, ayurveda, pitta, vata, kapha, yoga om, omni, yoga shala, yoga for health, accessible yoga, partner yoga, yoga for athletes, yoga for fitness, flexibility, health, wellness, mindfulness, private yoga teacher, private yoga classes, private yoga instruction, downward dog, yoga streches, yoga for kids, yoga Tahoe, south lake Tahoe  yoga, south Tahoe yoga, yoga south Tahoe, class pass, wedding yoga, senior yoga, healing, healthcare, yoga near me
  • Yoga Blog
  • Lake Tahoe Yoga
  • FAQ
    • What Makes LTY Unique
    • Rajahatha Yoga
    • Testimonials
  • Media/Press