Yoga is not a business
Although Americans have made a business of teaching asana, we can never make yoga into a business. To find bliss is an individual pursuit and, according to the Hatha Yoga Pradipika, requires a guru - someone who is Javanmukti. Unfortunately, that means those of us worried about red lines, income, practitioner numbers and advertising, aren't there. So, how do we, as yogis, as teachers, as business owners really follow and guide others on the path of yoga while still surviving the commercial world? We must not lose sight of what this practice is all about. It's not about getting more people in the door or becoming a "famous yogi." It's about quality. To teach is to guide, to give others the knowledge of ages, to help them to find their path. It's about sharing all that you have learned and helping others to seek out more while you do the same. It's about satya and ahimsa. To be a yoga teacher, a studio owner, a guide for others, is to always keep the mind of the beginner and to follow your path to enlightenment not the one of fame and fortune. Are you teaching?